Happenings Blog

PSA Day gives community members a voice

Ambassadors from a number of local nonprofit organizations, cities, and schools participated in Siskiyou Media Council’s Public Service Announcement (PSA) Day on December 6.

The PSA videos produced will air on local cable channels MCTV15 and YCTV4 and online at siskiyoumediacouncil.org throughout 2014, providing information county-wide about services and events of interest to the community.

Violet Carter of Weed Elementary School, the youngest participant of the day, showed great enthusiasm for her school’s programs. Mount Shasta Police Chief Parish Cross shared information about winter and storm safety.

Steve Neil, Director of Public Works for the City of Yreka, explained the variety of services his department provides. Mount Shasta Mayor Tim Stearns and Mayor Pro-Tem Geoff Harkness spoke about their city’s economic and recreational opportunities.

Scenes of Yreka’s historic downtown highlighted the Yreka Chamber of Commerce’s message, and Mount Shasta Chamber of Commerce members Jim Mullins and Brett Waite discussed the benefits of chamber membership.

Mt. Shasta Nordic Ski Organization displayed photos of their groomed ski and snowshoe trails on Mt. Shasta. Mary Ellen Bryan talked about local music performances sponsored by the Red Scarf Society for the Performing Arts.

Fairchild Medical Center Foundation photos drew attention to the Fairchild Medical Center equipment and events for which they raise funds, and Audra Gibson talked about Great Northern Corporation programs that help qualified homeowners winterize and heat their homes.

PSA Days are sponsored by Siskiyou Media Council (SMC) several times a year for their nonprofit members and government partners. The brief videos produced are part of SMC’s effort to help local entities “get the word out” on television and online about community events and services in Siskiyou County.
To learn more, call (530)938-5285, email info@siskiyoumediacouncil.org, or visit the SMC website.