Developing Your Message

Keep these points in mind as you prepare your script:

• Your PSA will be 30 seconds in total length.
• Shoot for five sentences, approximately 60 words total
• Consider your target audience to help you focus on your message.
• Narrow down your focus to your mission/values, a service or product, an event, a plea, a thank you.
• Stick to the basics - Who, What, When, Where, Why?
• Don't rule out the use of humor.
• Your script will appear on a teleprompter in front of you while the camera is recording your delivery.
• Although you can read your script, you want to deliver it as if you were talking to a friend about what you do.
• Practice speaking your message with a stop watch
• Practice SMILING during your delivery

As a start, write down the following briefly and concisely in order to help you establish the key points of your message.

Your marketing message should should be focus on a target audience for maximum effect.

We have prepared a few questions that can help you understand and establish the key points of your message. Please be as brief and concise as possible.

Your Basic Information

Q. Organization Name?

Q. Contact person, email & phone number?

Q. What is the mission or purpose of your organization?

Q. What is your organizations phrase, motto, tagline?

Q. Contact information to appear in the PSA ( Website, Email, Phone )?

Q. Date of event you are promoting?

Q. What are the top three pieces of information you what the viewers to know?

Q. What are the top three pieces of information you what the viewers to know?